Creative Designer
LAGOS
Africa's creative economy in one week. I designed the digital and print campaign for EWA 2025 across social, broadcast, OOH and on-site.
category
Print & Digital
type
Campaign Designer, Digital & Print
Deliverable
Social, Broadcast & OOH, Print Collateral, On-Screen Content
Entertainment Week Africa is a week-long gathering in Lagos that brings together the people moving Africa's creative economy forward, across music, film, fashion, tech, live production and entrepreneurship. It is where emerging trends get spotted, bold collaborations get built, and the conversations shaping the continent's creative future actually happen.
For the 2025 edition, I handled the design across digital and print, the work that carried the event's energy everywhere people met it, from the timeline to the big screen to the streets of Lagos.
One look, every channel
A single visual system stretched across screens, streets and print.
A week this size lives or dies on consistency. Whatever someone ran into, a story on their phone, a broadcast graphic, a billboard on the drive in, or a pass around their neck, it all had to feel like one event.
I designed the full run of assets to hold that line: social campaign sets, broadcast and OOH graphics, on-screen content, venue signage and fabrication, plus the printed pieces, programs, passes, wrist tags and invites. The system had to scale from a phone screen to a building wall without losing the thread once.
Four locations, one movement
EWA 2025 ran across four locations as a single movement, and the reach backed it up: over 12 million total engagements across social platforms, 1.2 million mentions, and 800 million in digital reach and impressions.
On the ground it carried 120 speakers spanning film and music, AI and tech, fashion and beauty, and content, more than 80 sessions of masterclasses, workshops, panels, round tables and think tanks, 80+ films screened including flagships and a major documentary, and 75+ music and comedy showcases. The design had to hold up at that scale, and it did.
Designing at festival scale
Working this many channels at once taught me what consistency is really worth when the stakes are high. Every asset was a small piece of one big promise, and the discipline was making sure none of them broke it.
Designing something that millions of people actually engaged with, on their phones, their screens and their streets, is its own kind of pressure, and it sharpened how I think about systems over one-off pieces.
