AyotheVillain

Creative Designer

LAGOS

7:31:10 PM

Freelance creative designer turning ideas into experiences

Freelance creative designer turning ideas into experiences

Hi, I'm Aaron, a designer from Lagos. I take ideas and turn them into brands, sites and visuals that people actually remember.

//Selected Clients//

Davido

Heineken

Jack Daniel's

BetNaija

Red Bull

ASHLUXE

I work across brand, motion and digital, building visual systems for African brands and global names alike. Years of identity, web and campaign work later, I'm still chasing the same thing: design that says something. I also run my own labels, Double Standards and The Villain. Everything I make goes out under the alias AyoTheVillain.

//Experience//

Visual Design Lead

2023 - Current

Apple

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Art Director

2020 - Current

Freelance

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Graphic Designer

2019 - 2021

Apple

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Graphic Designer

2018 - 2019

Meta

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Graphic Design Intern

2018 - 2019

Webbos

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Video Editor

2016 - 2017

Webbos

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Visual Design Lead

2023 - Current

Apple

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Art Director

2020 - Current

Freelance

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Graphic Designer

2019 - 2021

Apple

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Graphic Designer

2018 - 2019

Meta

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Graphic Design Intern

2018 - 2019

Webbos

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

Video Editor

2016 - 2017

Webbos

1 year and 5 months

Managed and collaborated with a small team of marketing designers to ensure consistency and quality across design deliverables. Led the end-to-end design process for [specific projects or features], from research and ideation to prototyping and final implementation.

After

Hours

Outside of client work, I'm usually deep in something else. Films, anime, music, long walks through the city, or behind a camera.

None of it is filler. It's where the ideas come from. I've been making things since I was a kid, and all of it, the films, the music, the streets, ends up somewhere in the work.

//Selected Work//

Entertainment Week Africa

Branding & Campaign

’25

Entertainment Week Africa

Branding & Campaign

’25

Heineken Lagos Fashion Week

Activation Design

’25

Heineken Lagos Fashion Week

Activation Design

’25

Double Standards

Branding

’25

Double Standards

Branding

’25

Fido Music

Web Design

’25

Fido Music

Web Design

’25

99 Tribe

Brand Idenity, Web Design & Fashion Design

’25

99 Tribe

Brand Idenity, Web Design & Fashion Design

’25

ASHLUXE

Design Competition (Winner)

’24

ASHLUXE

Design Competition (Winner)

’24

Timeless Worldwide Tour

Art Direction

’24

Timeless Worldwide Tour

Art Direction

’24

DMW

Brand Identity

’23

DMW

Brand Identity

’23

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